Marketing is important to keep your business stay exist in the market competition. Thus, many companies spare more budget for marketing programs. But it not always happens to all marketers. Sometimes there is a moment when the budget is very tight. Here you need to know how budget saving marketing tactics without losing your target. Because some management won’t make a budget as the reason for your failure.
One of the marketing goals you must concern is the leads. They are people who interest in our product or service. If you are a smart marketer, you won’t just let them go. Because they are your potential customers, thus hold them till they buy your product or use your service. Below are the budget saving marketing tactics that you might to try:
1. Create Content
Content is something that effectively directs your customers into purchasing. Guide your customers into sales funnel through relevant content based on their interests. It could be various, for example, if you target a man, specify what kind of man he is. Is he a sporty, an executive, or a husband? The more specific your content and match with the target, the more potential they to buy.
2. Maximize Social Media
Today social media is not only a place to share. It transforms into media to find information. Usually, social media is used to get reviews or testimonials. Thus, a customer gets a little view of the thing that plans to buy. Hiring a social media influencer is less costly but very effective. Moreover, they already had many followers. Whether on Facebook, YouTube, Instagram, and any other social media.
3. Develop a Referral Program
Do you have a limited budget for publication? Don’t be worry, just collaborate with some publishers to buzz your business. There is a program called “referral program” which makes your business becomes viral. Ask the publishers, it could be a blogger or vlogger, to publish about your business. Once a transaction is succeeded through their link or referral code, you appreciate the publisher with a commission. The number of it is based on agreement. Explore more about the referral program because it is so effective.
4. Make Contest
Competition is always interesting for customers. Whether from the prize or simply the competition itself. Make an attractive contest doesn’t always have a big prize. In this digital era, as long as you publish it very persuasive, it will be followed by many people. Just prepare a simple gimmick for them. But let the winners get viral through your digital channel. It boosts their publicity too, at least around their circle.
5. Build a Partnership
This is a tactic that usually does by marketers. You know that a limited budget is something that you cannot avoid. Thus, you need to find a partner with an unlimited budget. Make a partnership with the other brand that still relates to yours. You can offer something without cost, such as publication on your own media. By having a partnership, you can also introduce new business to your customers.
Actually, budget saving marketing tactics is not only necessary when you have limited money. It is also useful when you have many marketing programs to do. Sometimes you have ideas, but the amount of budget is not added more. That is why being a marketer needs to open-minded, keep creative, and see all possibilities around.